Strukturgleichungsmodellierung mit LISREL, AMOS und SmartPLS: Eine Einführung (An Introduction to Structural Equation Modeling with LISREL, AMOS and SmartPLS)

German Abstract: Die Strukturgleichungsmodellierung hat sich zu einem bedeutenden statistischen Verfahren zur empirischen Hypothesenprufung in verschiedenen verhaltens- und sozialwissenschaftlichen Disziplinen, darunter auch im Marketing, entwickelt. Es erlaubt die Uberprufung von Zusammenhangen zwischen hypothetischen Konstrukten auf eine komplexe Weise. Dieser Beitrag mochte zum einen das Verstandnis der Strukturgleichungsmodellierung verbessern und zum anderen Hilfestellung fur eine dem jeweiligen Forschungsanliegen Rechnung tragende Wahl des Ansatzes (Kovarianz- vs. Varianzanalyse) geben. Das Diskussionspapier richtet sich an Studierende der Verhaltens- und Sozialwissenschaften in hoheren Semestern sowie Nachwuchswissenschaftler. Es soll zum einen ein Ratgeber beim Anfertigen eigener Analysen sein und zum anderen die Interpretation wissenschaftlicher Arbeiten mit Strukturgleichungsmodellen erleichtern. Die Ausfuhrungen sind speziell an die drei Anwendungen LISREL, AMOS und SmartPLS angelehnt.English Abstract: Structural equation modeling (SEM) has become a significant statistical method for empirical hypothesis testing in various behavioral and social science disciplines, including marketing. This paper attempts to improve understanding of SEM and provides guidance for choosing between covariance-based and variance-based approaches. The discussion paper is aimed at students of the behavioral and social sciences in higher semesters and young scholars. It shall guide creating your own analyses and facilitate the interpretation of scientific work involving SEM. The paper considers three applications, LISREL, AMOS and SmartPLS.

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