Exploring user experience in game interface: a case study of The Sims 3

User interfaces are a crucial factor in successful computer games design. Well-designed user interactions in a computer game can enhance user experience in terms of playfulness, immersion and flow, resulting in better user engagement during game playing. The aim of this paper is to better understand the elements of user interface designs in games by measuring the user experience while engaged in playing the game. An experiment was conducted using The Sims 3, an extremely popular social and life simulation game featuring real 3D graphics, to measure various facets of user experiences while interacting with the game. A Game Engagement Questionnaire (GEQ) was customised and administered to 35 participants aged between 20 and 28, and their responses were analysed. The findings show that most participants enjoyed the game. Overall, participants provided positive feedback on the user interface.

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