Stories and the Rhetoric of Contrariety: Subtexts of Organizing (Change)

Stories are an important part of organizational life that scholars have studied from many different perspectives. In this paper, we contribute a new way of exploring the meaning of stories. We use a concept from classical rhetoric, the enthymeme, to help reveal the particular underlying "logic" contained in the story form, and we show that the construction of this logic accounts, in part, for the engaging nature of the stories. We show that storytellers use enthymemes in the construction of their stories and also that scholars can use enthymemes to analyze stories. Understanding the enthymeme and its use in the story form enables interpreters to disentangle the argument often embedded in a story and to surface meanings that are implicit and powerful. In this paper, we focus attention on and examine such implicit meanings in four organizational stories of change in two city administrations, in order to illustrate the role of enthymeme in organizational rhetoric.

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