The dilemma of scope and scale for construction professional service firms

Construction professional service (CPS) firms sell expertise and provide innovative solutions for projects founded on their knowledge, experience, and technical competences. Large CPS firms seeking to grow will often seek new opportunities in their domestic market and overseas by organic or inorganic growth through mergers, alliances, and acquisitions. Growth can also come from increasing market penetration through vertical, horizontal, and lateral diversification. Such growth, hopefully, leads to economies of scope and scale in the long term, but it can also lead to diseconomies, when the added cost of integration and the increased complexity of diversification no longer create tangible and intangible benefits. The aim of this research is to investigate the key influences impacting on the growth in scope and scale for large CPS firms. Qualitative data from the interviews were underpinned by secondary data from CPS firms’ annual reports and analysts’ findings. The findings showed five key influences on the scope and scale of a CPS firm: the importance of growth as a driver; the influence of the ownership of the firm on the decision for growth in scope and scale; the optimization of resources and capabilities; the need to serve changing clients’ needs; and the importance of localization. The research provides valuable insights into the growth strategies of international CPS firms. A major finding of the research is the influence of ownership on CPS firms’ growth strategies which has not been highlighted in previous research.

[1]  Frances Katrishen,et al.  Economies of Scale in Services: A study of Multinational Insurers , 1998 .

[2]  C. Bartlett,et al.  Managing across Borders , 2003 .

[3]  Larry Malcic,et al.  Squaring the Circle , 2011 .

[4]  David M. Brock,et al.  INTERNATIONALIZATION OF PROFESSIONAL SERVICE FIRMS , 2010 .

[5]  Robert E. Hoskisson,et al.  International Diversification: Effects on Innovation and Firm Performance in Product-Diversified Firms , 1997 .

[6]  P. R. Nayyar Performance effects of information asymmetry and economies of scope in diversified service firms. , 1993, Academy of Management journal. Academy of Management.

[7]  Preet S. Aulakh,et al.  Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities , 2002 .

[8]  Duc Nguyen-Hong Restrictions on Trade in Professional Services , 2000 .

[9]  G. Christiaens,et al.  Leading change , 2018, Leadership Transitions in Universities.

[10]  Gregory A Petsko,et al.  Economies of scale , 2012, Genome Biology.

[11]  Susan Segal‐Horn Strategy in Service Organizations , 2006 .

[12]  T. R. Davis Different service firms, different international strategies , 2004 .

[13]  David Gann,et al.  Construction as a manufacturing process? Similarities and differences between industrialized housing and car production in Japan , 1996 .

[14]  P Reina,et al.  THE TOP 200 INTERNATIONAL DESIGN FIRMS , 2004 .

[15]  Bente R. Løwendahl,et al.  Strategic Management of Professional Service Firms , 1997 .

[16]  Jean J. Boddewyn,et al.  Service Multinationals: Conceptualization, Measurement and Theory , 1986 .

[17]  J. Kandampully Innovation as the core competency of a service organisation: the role of technology, knowledge and networks , 2002 .

[18]  Paul G. Patterson,et al.  Executive Insights: Exporting Services to Southeast Asia: Lessons from Australian Knowledge-Based Service Exporters , 2005 .

[19]  E. Bolisani,et al.  Knowledge-intensive innovation management: A multiple case-study of local computer services companies , 2012 .

[20]  R. Willig,et al.  Economies of scope , 1981 .

[21]  Xuelian Wan A Literature Review on the Relationship between Foreign Direct Investment and Economic Growth , 2009 .

[22]  Thomas Hatzichronoglou,et al.  Globalisation and Competitiveness: Relevant Indicators , 1996 .

[23]  John C. Panzar,et al.  Economies of Scale in Multi-Output Production , 1977 .

[24]  Lars-Erik Gadde,et al.  The construction industry as a loosely coupled system: implications for productivity and innovation , 2002 .

[25]  Y. Doz,et al.  The Multinational Mission: Balancing Local Demands and Global Vision , 1999 .

[26]  M. Kotabe,et al.  The relationship between international diversification and performance in service firms , 2003 .

[27]  P. Ghauri,et al.  The eclectic paradigm as an envelope for economic and business theories of MNE activity , 2015 .

[28]  George S. Yip,et al.  Developing Global Strategies for Service Businesses , 1996 .

[29]  George Strauss,et al.  Tracking the Giant Corporation@@@Scale and Scope: The Dynamics of Industrial Capitalism. , 1991 .

[30]  David Besanko,et al.  Economics of Strategy , 1995 .

[31]  Stan Xiao Li,et al.  Reputation, Diversification and Organizational Explanations of Performance in Professional Service Firms , 2004, Organ. Sci..

[32]  S. Ghoshal Global strategy: An organizing framework , 1987 .

[33]  A. Pettigrew,et al.  Leading Change in the New Professional Service Firm: Characterizing Strategic Leadership in a Global Context , 2006 .

[34]  Carol Jewell Exporting construction professional services in a global service economy , 2010 .

[35]  E. Bailey,et al.  Market Structure and Multiproduct Industries , 1982 .

[36]  B. Hako Strategies for diversification , 1972 .

[37]  Mark C Vonnahme Engineering News Record , 2002 .

[38]  J. Gillmann Professional service firms , 2002 .

[39]  Andrew Campbell,et al.  The Oxford handbook of strategy , 2006 .

[40]  J. Barney Firm Resources and Sustained Competitive Advantage , 1991 .

[41]  Vincent di Norcia Managing Across Borders: The Transnational Solution , 1991 .

[42]  P. Beamish,et al.  INTERNATIONAL DIVERSIFICATION AND FIRM PERFORMANCE: THE S-CURVE HYPOTHESIS , 2004 .

[43]  Royston Greenwood,et al.  Professional service firms , 2006 .

[44]  Peter Hwang,et al.  MULTINATIONALS' DIVERSIFICATION AND THE RISK-RETURN TRADE-OFF , 1993 .

[45]  Weisheng Lu,et al.  Developing Construction Professional Services in the International Market: SWOT Analysis of China , 2013 .

[46]  Roger Flanagan,et al.  Understanding UK construction professional services exports: definitions and characteristics , 2010 .

[47]  全国統計協会連合会 Japan standard industrial classification , 2003 .

[48]  Reza Etemad-Sajadi Internationalization of Service Firms , 2010 .

[49]  Kent Eriksson,et al.  The perceived usefulness of network experiential knowledge in the internationalizing firm , 2004 .

[50]  J. McCann The growth of acquisitions in services , 1996 .

[51]  Paul W. Beamish,et al.  Geographic Scope, Product Diversification and the Corporate Performance of Japanese Firms , 1999 .

[52]  Graham Winch,et al.  Internationalisation strategies in business-to-business services: the case of architectural practice , 2008 .