Software-aided Service Bundling –

• Reasons to bundle services – Save costs (low marginal costs) – Increase revenues – Services are interdependent in demand • “A bundle of benefits” (Kasper et al. 1999): – A customer is typically not interested in a product (service, good) itself, but in the benefits that the product presents him • Bundling logics – Pure vs. mixed bundling, legislation,... Two Perspectives: Customer & Supplier Customers: needs and demands Suppliers: actual service offerings