CONCEPT DEVELOPMENT IN A VIRTUAL WORLD - virtual worlds as teaching aids

This paper describes a way of working with teaching in a field like new media; a method of teaching in a fast evolving field, where people more and more must teach themselves in order to keep up with the development in the techniques and trends. The paper outlines a course held in the autumn of 2003 in Arcada a Swedish speaking polytechnic in Finland. The aim of the course was to use a virtual world as a teaching aid for introducing concepts of brand management to media students.