Power, influence and intranet implementation: A safari of South African organizations

Intranets hold great promise as “organizational Internets” to allow information sharing and collaboration across departments, functions and different information systems within an organization. Yet not much is known about how to implement intranets. We adapt a taxonomy based on institutional theory and distinguish six broad diffusion drivers that might be considered to sustain the implementation process. An exploratory field study of four intranet implementations was conducted to analyze which drivers were used and the results that were yielded. We draw several conclusions. First, all six drivers were deployed in the analyzed cases. Second, the choice of drivers varied with the level of the intranet (corporate or unit), the implementation stage, and existing organizational practices and contingencies. Third, it seems that the critical drivers are knowledge building, subsidy and mobilization in the early stages of implementation. In the later stages knowledge deployment, subsidy and innovation directives were most commonly used.