Cross-National Consumer Psychographics

Contents * Preface * Findings of LOV Throughout the World, and Other Evidence of Cross-National Consumer Psychographics: Introduction * Means-End Chain Analyses of Fish Consumption in Denmark and France: A Multidimensional Perspective * Cross-Cultural Comparison of Consumer Information Processing Styles * The Values of American and Japanese Mothers: An Application of LOV in the U.S. and Japan * Effects of the Change of Sovereignty on Consumer Ethnocentrism and Product Preferences in Hong Kong * The Relationship Between Independent and Interdependent Self-Concepts and Reasons for Purchase * A Cross-Cultural Investigation of the Universality of the Personal Selling Ethics Scale * Group Identities: A Cross-Cultural Comparison of Values and Group Influences * Index * Reference Notes Included