Abstract Car sharing, which can be defined as sharing vehicle services amongst members, thereby giving them access to a fleet of vehicles, is important in promoting the use of sustainable modes of transport. Although the car‐sharing market in Germany has grown considerably in recent years, customer take‐up is still relatively low. Only 0.16% of driving licence holders in Germany have joined a car‐sharing organization. As a result, the central objective of this paper is to assess ways of promoting car‐sharing services further. Therefore, it begins with an investigation into the current situation in Germany, for which a survey addressing all German car‐sharing organizations was conducted. Additionally, a household survey was conducted to evaluate the demand for car sharing. Finally, research into the development of car sharing in other countries was undertaken via the Internet and a brief survey to car‐sharing organizations in some of those countries. Recommendations for the further development of car sharing are given based on the findings from each of these studies.
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