CPFR: TIME FOR THE BREAKTHROUGH?.

SUBTITLE: CPFR -- COLLABORATIVE PLANNING, FORECASTING, AND REPLENISHMENT -- IS A BUSINESS TECHNIQUE WITH TREMENDOUS POTENTIAL. INDUSTRY LEADERS LIKE WAL-MART AND PROCTOR & GAMBLE HAVE DEMONSTRATED THAT CONVINCINGLY. BUT IF THE BENEFITS ARE SO CLEAR, WHY HAVEN'T MORE COMPANIES BOUGHT INTO CPFR? ONE BIG REASON IS AN INHERENT RESISTANCE TO COLLABORATE WITH ONE ANOTHER. BUT GOING FORWARD, SAY THE AUTHORS, YOU MAY NOT HAVE A CHOICE: IT'S COLLABORATE OR PERISH.