Expanding sales and operations planning using sentiment analysis: demand and sales clarity from social media

We outline the use of sentiment analysis as a tool for demand planning in sales and operations planning (SO incorporated into S&OP, these data can support preparation for changing requirements. While demonstrated in marketing, this concept remains unproven in supply chain research. We believe this is the first assertion and examination of how sentiment analysis can support effective S&OP but further empirical research is required to validate this concept.

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