Repeated-Adherence Protection Model: “I'm OK, and It's a Hassle”

Adherence to preventive measures is shown to be influenced by prior usage, particularly when hazards do not occur. Two outcomes weaken resolve to use preventive measures: (1) “hassle” events and (2) “false security” following the neglected use of the measure. Implications from the model provide suggestions for public policy interventions that can encourage repeated use of preventive measures.

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