Constructive simulation of creative concept generation process in design: a research method for difficult-to-observe design-thinking processes

In this study, we conduct a computer simulation in order to capture characteristics or patterns in the concept generation process, which may lead to the generation of a creative design idea. This approach employs a research framework called ‘constructive simulation’, which may be effective for investigating a process that is difficult to observe both internally and externally. The simulation was conducted in four phases. In Phase 1, the virtual concept generation process was constructed on a semantic network. In Phase 2, the relevance of the process was confirmed using network theory. In Phase 3, the simulation was validated using ‘synthetic verification’ which confirms the relevance of the process with another real-life phenomenon, as well as the feasibility of creating more creative design ideas. In Phase 4, the characteristics or patterns in the actual concept generation process were inferred from those of the virtual concept generation process. The results suggest that thinking patterns in which explicit and ‘inexplicit’ concepts are continuously intertwined lead to creative design ideas.