Delivering an undergraduate course to a cross-cultural market using the World Wide Web

Some issues confronting academics at London Metropolitan University (LondonMet) when they negotiated to deliver long-distance learning in collaboration with an institution in Hong Kong (HK), using the World Wide Web (WWW) as a communication and teaching vehicle has been discussed. We discuss the strategies that have evolved to provide a working infrastructure for course delivery in a global marketplace with limited resources. We explore the practicalities confronting individual academics when adapting modules for e-learning to two very different cultures at the same time. We conclude the need to adopt an organic philosophical approach to programme delivery and a preparedness to change and respond to a highly dynamic cross-cultural client audience.