PERANGKINGAN PEMILIHAN IMPORTIR PADA PROSES MARKET MATCHING MENGGUNAKAN METODE ANALYTICAL HIERARCY PROCESS (AHP) DAN FUZZY ANALYTICAL HIERARCHY PROCESS (FAHP)

The constraints of Micro, Small and Medium Enterprises (MSMEs) to export are very numerous, ranging from technical exports, quantity and quality of products, managementaspects to marketing. Mainly because of the limited capital that affect the ability ofUMKM production. Appropriate selection of importers in the market matching processcan help UMKM actors to be able to determine the direction of export destination. Someof the criteria considered in the selection of importers are Total Stocks owned by SMEs,Demand Capacity of Importers, and Number of UMKMs that compete. The role ofInformation Technology in this case is to provide advice or ranking on the accuracy ofimporters. One of the most well-tested methods is Analytical Hierarchy Process (AHP)and Fuzzy Analytical Hierarchy Process (FAHP). This study will clarify the difference ofAHP and FAHP ranking results to suggest Importer based on stock, capacity, andcompetitive criteria in influencing export. Counting Ranking using AHP and FAHPresulted in suggestion of BNP FAHP value more weight that is 7,225 disagree with BNPAHP equal to 6,145. So it is advisable to apply FAHP method for Importer selectionprocess in market matching process.