Abstract The modem produce industry in the United States has seen a modest but steady increase in the per capita consumption of most of the small fruit crops over the past two decades. Productivity in terms of yield per acre has only improved slightly for many small fruit commodities over the same time period. The price received by small fruit growers for their product has also not kept pace with general inflation from 1970 to 1994. A product selling for $1.00 should be commanding S2.56 in 1994 based on a long term 4% per year inflation history in the United States. In this manuscript we review trends in consumption, production, and prices for the major small fruit crops from 1970 to the present.
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