The Academic Motivation Profile (AMP) was successfully developed and tested in education classes as a theoretically based tool for measuring students’ attitudes about a course. The underlying theory for the AMP comes from Keller’s ARCS Model that uses attention, relevance, confidence, and satisfaction from academic motivation theory to effectively design academic instruction (Keller et al., 1978). The suitability of the AMP in business classes is evaluated in this study. In addition, the results of AMP scores from students enrolled in different sections of the same course are evaluated as called for by Pearson and Carey (1995). This study indicates that the AMP applies equally well in the business classes studied as it does in the education classes previously studied.
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