Decision-theoretic elicitation of generalized additive utilities

In this thesis, we present a decision-theoretic framework for building decision support systems that incrementally elicit preferences of individual users over multiattribute outcomes and then provide recommendations based on the acquired preference information. By combining decision-theoretically sound modeling with effective computational techniques and certain user-centric considerations, we demonstrate the feasibility and potential of practical autonomous preference elicitation and recommendation systems. More concretely, we focus on decision scenarios in which a user can obtain any outcome from a finite set of available outcomes. The outcome is space is multiattribute; each outcome can be viewed as an instantiation of a set of attributes with finite domains. The user has preferences over outcomes that can be represented by a utility function. We assume that user preferences are generalized additively independent (GAI), and, therefore, can be represented by a GAI utility function. GAI utilities provide a flexible representation framework for structured preferences over multiattribute outcomes; they are less restrictive and, therefore, more widely applicable than additive utilities. In many decision scenarios with large and complex decision spaces (such as making travel plans or choosing an apartment to rent from thousands of available options), selecting the optimal decision can require a lot of time and effort on the part of the user. Since obtaining the user's complete utility function is generally infeasible, the decision support system has to support recommendation with partial preference information. We provide solutions for effective elicitation of GAI utilities in situations where a probabilistic prior about the user's utility function is available, and in situations where the system's uncertainty about user utilities is represented by maintaining a set of feasible user utilities. In the first case, we use Bayesian criteria for decision making and query selection. In the second case, recommendations (and query strategies) are based on the robust minimax regret criterion which recommends the outcome with the smallest maximum regret (with respect to all adversarial instantiations of feasible utility functions). Our proposed framework is implemented in the UTPref recommendation system that searches multiattribute product databases using the minimax regret criterion. UTPref is tested with a study involving 40 users interacting with the system. The study measures the effectiveness of regret-based elicitation, evaluates user comprehension and acceptance of minimax regret, and assesses the relative difficulty of different query types.