Evaluation Design and Implementation

The previous chapter focused on specific techniques for collecting data, such as surveys, questionnaires, and interviews. This chapter discusses the implementation of data collection techniques and includes the overall evaluation. The first part of the chapter focuses on evaluation design, which is sometimes ignored, but is important t o the overall HR measurement and evaluation process. Evaluation design includes the timing of measurements and the minimization of factors that can threaten the validity of program evaluation results. In this chapter, the term measurement is the process of data collection and may involve implementing a test. conducting a survey, or monitoring performance data.