论文信息 - The meaning of 'strategy': The 'designed' versus 'emergent' dispute

The meaning of 'strategy': The 'designed' versus 'emergent' dispute

This note by Alfred Kenyon and Shiv Sahai Mathur concerns the controversy about emergent strategy in business. It finds the issue is linguistic rather than substantive. The note suggests that the word 'strategy' is less useful to business managers if it is allowed to cover (1) tactical concepts like 'ploys' or (2) instinctive unplanned patterns of managerial behaviour.

Shiv S. Mathur | Alfred Kenyon | S. Mathur | A. Kenyon

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