Storage medium recording multimedia data for reproduction of audio-visual data and programming function, and reproducing apparatus and method thereof

The present invention relates to a storage medium, the reproducing apparatus and reproducing method recording multimedia data for video playback and program functions. Apparatus according to the present invention, reproducing the reproduction mode data for reproducing moving image data, a program storage medium storing data for using a video data providing interactivity and / or the add-on of the user, the storage medium a storage unit for the programmed data and the program data downloaded from a network or from a store download management information indicating whether execution is possible independently without the storage medium; Reading the program data and the download management information from the storage unit is a reading unit; And on the basis of the download management information read out, it characterized in that it comprises a play executing program data. Accordingly, to provide interactive features, and / or add-on with a variety of users in addition to simply reproducing the video, and, using the downloaded management information is downloaded from an external database through a storage medium or a network program stored in the local storage, It may execute an application independently without the storage medium.