From Green Purchasing to Green Supply Chain Management : a single-case study of Guitang

Sustainable development is an eternal topic and the enterprise’ sustainability provides the answer. Furthermore, emerging market’s sustainable development is frequently mentioned recently due to the serious pollution and waste due to the blind pursuit of higher GDP (Colm, 2012). This paper aims to find out the drivers and barriers of green supply chain management (GSCM) implementation; and figure out how to strengthen the relationship between green purchasing (GP) and GSCM based on the single-case study of Guitang Group. Combining the qualitative and quantitative method, we try to explore and describe the influence on GSCM development caused by the specific background of China. Based on the suggestions of how to strengthen the relationships between GP and GSCM, it will be more efficient for us to find a suitable way for manufacturing industrial companies in China to achieve the path from green purchasing to green supply chain management.

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