Analysis of shopping trends employing E-Commerce Applications: A Comparative Case Study

Abstract The research is conducted to analyze the prevalent shopping trends found amongst e-commerce sites (say A and B) by doing the survey of Indian population samples taking attributes of two leading companies. The survey was conducted by distributing the questionnaires to a small segment of people belonging to different age groups. The results indicated that the people perceive their products on the variables like price, quality, satisfaction, packaging, customer service etc. Everything from website design, proper categorization of the product, information and reviews regarding the product, delivery services, and return policies affect the possibility of a buyer to purchase a product from that particular e-commerce site. People were surveyed to know about the specific criterion which makes them select a particular site to shop. Categorization of products in website design, maximum discounts, return and cancellation policies and faster returns are the major reason which the people stated. It is observed that overall people like to use Company A site more rather than Company B or any other site. It is also observed that people preferred Company A due to their better customer service, quality or packaging of the product. On account of website design, product quality, packaging, customer services, and return and cancellations, the researchers found that Company A has an upper hand over Company B based on these areas.