Facebook © Adoption as Computer-Mediated Communication for University Students

Social communications and collaborations have been ranked as one of key information technology trends. Social networks are social collaboration tools that have shown clear benefits for education in terms of providing informal learning, joining students to communities, exchanging support in studying, and promoting relationships in classes. Therefore, major objectives of this paper are to investigate factors affecting Facebook acceptance as the computer-mediated communication for courses, to explore different levels of the factors’ influence, and to guide instructors for effectively applying social networks in education. The survey approach using questionnaires along with multiple regressions were applied to reveal results. The results show that two perception factor: perceived usefulness, perceived ease of use, and one instructor factor: instructor characteristics are determinants of the course Facebook pages adoption, but student factors which are student characteristics and past behavior are not determinants. In terms of theoretical contribution, this research has extended TAM and TPB models with some aspects of teachers and learners.

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