15.4: Invited Paper: Super PVA Sets New State‐of‐the‐Art for LCD‐TV

Samsung intends to be the world leader in LCD-TV through a combination of superior product technology, advanced process execution, and aggressive capitalization. This paper will explore and update Samsung's latest developments toward its goal of ultimate LCD-TV performance and market leadership. Most recently, development of Super PVA (S-PVA) represents a key performance achievement. S-PVA is a new technology which enables screen quality advantages over S-IPS and MVA, including high transmittance, >1000:1 contrast ratio, and wide angle of view with no off-axis image inversion. This new technology will be described in detail. This paper also addresses the other remaining performance issues facing LCD-TV, including Samsung's plans for addressing these challenges. For example, until recently, inter-gray response time and associated motion blur were significant issues for achieving quality LCD-TV images. Samsung has invented DCC-II technology to achieve sub-10ms response time, and this achievement is described in this talk. Other technology advancements, including next-generation color performance and ultra-low black performance, will be discussed. This talk also updates Samsung's latest factory construction status, including the 7th generation line installation at Tangjung. The talk concludes with Samsung's outlook for LCD-TV and some discussion of future plans.