1 The Research on the Design Elements and Design Model of Cultural Tourism Game Hua Ou , Hong Chen ※, Zhenzhen Han , Qing Wang , Dehai Zhu 1 (1. China Agricultural University, Beijing 100083, China) Abstract: To explore the new model of cultural tourism and inject a new driving force is a current research hotshot. With the tourism culture as research background and constructivism as theoretical basis, this paper proposes a tourism game design model. First, paper analyzes the current tourism development background, augments that serious games and Augmented Reality can solve the existing problem concerning natural humanities landscape damage reduction, the interactions with tourists and the problem of knowledge interesting message in the field of tourism. Second the research extracts game design articles from Chinese academic database and web to do word processing, and the game design elements are obtained through the establishment of lexicon concerning game elements and the statistical analysis of word document. Based on the theory of constructivism, it is recommended that the key elements of tourism design elements and the game relative optimal four elements, and the design elements of the tourism game. Through the comparison of the five classical education game design models, the recommendation is suitable to be applied to the RETAIN model of the travel game design. The four elements of the constructivism theory can be used as four design elements of the new mode of cultural tourism, including the hierarchy, logic, knowledge, and constraint. Finally we established a Tourism Game Design Model(TGDM) based on RETAIN Model. This study aim to standardize the design of serious games in the field of tourism and improve the efficiency of software design and development in the production of tourism games software.
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