Bridging the interaction gulf: understanding the factors that drive public interactive display usage

Previous HCI studies have identified challenges when designing public displays that often result in users ignoring them. In this paper, we explore the factors that drive passers-by to become active users and provide suggestions to guide the design of public interactive displays (PIDs). We contrast the findings from two different studies: (1) an observation of existing non-research PIDs to understand the issues currently facing displays in the wild; and (2) a field study of a PID research prototype. Based on the findings from both studies, the paper concludes with a discussion of three factors that have an effect on the utilisation of PIDs: position, content and function.

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