Some methods to depress the risks of the online transactions

In comparison, the Internet is indeed more efficient. But the realistic situation is that most consumers are unwilling to be engaged in e-commerce, because they fear that they will meet with the risks of the online transactions. These risks can come from many aspects, such as the privacy issues, e-commerce technology, lack of reliability in e-commerce processes, the lack of the social, financial and legal infrastructures of the e-commerce environment and so on. This paper has presented a wide range of technologies and strategies, such as privacy, security, reputation systems and ADR, which attempt to depress these risks.