Web design studio: a preliminary experiment in facilitating faculty use of the web

Reported in this chapter is an action research project using Theory of Planned Behavior (TPB) to help manage the process of encouraging faculty to utilize Internet tools in the implementation of their classes. The research provides an in-depth examination of an innovative experiment to impact the process of faculty website development, faculty training, and faculty support, reflected in terms of the TPB framework. These results will be of interest to managers in need of encouraging autonomous decision makers, such as faculty, who need to structure, reengineer, and innovate their business processes in terms of an Internet component. Recommendations about incentives and support are provided.

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