ERA Model: A Customer-Orientated Organizational Change Model for the Public Service

Abstract This paper proposes a customer-oriented model for organizational change in the public service. Four significant performance gaps have previously been identified in the customer-oriented service system of a public agency. How to bridge these performance gaps to enhance service quality in the public services becomes an important issue. The present paper develops an organizational change model for this purpose. The model involves three phases – evaluation, re-evaluation, and action (ERA). The model is described and an empirical case study is reported to demonstrate how the ERA change model can be implemented. The results show that the ERA model is able to facilitate the change process. Compared with other change models, the ERA model provides a more detailed picture of how the micro-processes of change work in an organization.

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