Most elderly people prefer to live independently, for as long as possible, in their preferred environment. Nowadays, the predominant care model for supporting elders living alone at home is based on informal carers’ assistance (i.e., relatives, friends, neighbours, etc.). Considering the shifting demography of the elderly population, this model is expected to pose major challenges both in the economy as well as the society. The SocialRobot solution, funded under the FP7 Industry-Academia Partnerships and Pathways (IAPP) Marie Curie Programme 2011, is an innovative practice-oriented elderly care robot system that integrates state of the art, standardized and interoperable robotic technologies, ICT-based care services and a virtual social care network2. ICT-based services address the categories of Care & Wellness, Guidance and Mobility Monitoring. SocialRobot provides daily care assistance to the elder through close virtual social interaction with their informal and formal carers thus reducing the demand for on site actual care.