System for supporting intelligent zone service and method thereof

A system for supporting an intelligent zone service and a method thereof are provided to construct a small-sized intelligent zone by unit business based on interworking between an IP network and a mobile network, and exchange information with the mobile terminal of a user which enters the intelligent zone or control a content of supplementary services for the mobile terminal, thereby applying the mobile network suitably for a request of each business such as the advertisement transmission of each business or customer management. A system for supporting an intelligent zone service includes base station equipment(180) and a management server(160). The base station equipment forms an intelligent zone within a predetermined unit zone and transmits and receives data to a mobile terminal(110) which enters the intelligent zone. The management server is connected to an IP(Internet Protocol) network, transmits and receives data between the mobile terminal and the base station equipment through the IP network, and provides connection through the IP network to a predetermined management terminal associated with the intelligent zone to enable the management terminal to control a content of supplementary services for the mobile terminal.