论文信息 - An Architecture for Database Marketing Systems

An Architecture for Database Marketing Systems

Database Marketing (DBM) refers to the use of database technology for supporting marketing activities. In this paper, an architecture for DBM systems is proposed. This architecture was implemented using HEROS - a Heterogeneous Database Management System as integration middleware. Also, a DBM metamodel is presented in order to improve the development of DBM systems. This metamodel arises from the main characteristics of marketing activities and basic concepts of Data Warehouse technology. A systematic method for using the proposed DBM architecture is presented through an example that shows the architecture's functionality.

Sean W. M. Siqueira | Maria Helena Lima Baptista Braz | Diva de Souza e Silva | Elvira Maria Antunes Uchôa | Rubens Nascimento Melo

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