Intention to use internet marketing: A comparative study between Malaysians and South Koreans

Purpose – This is a pilot study that aims to investigate the factors influencing the intention to use internet marketing among Malaysians and South Koreans, the two fast developing Asian countries with good internet infrastructure. Many businesses in these countries have leveraged on the rapid growth of World Wide Web by investing in internet marketing due to the anticipation that its acceptance and usage rates are on the increasing trend. However, the extent of intent to use internet marketing remains a question of interest. Design/methodology/approach – This research adopts unified theory of acceptance and use of technology as the underpinning theory to assess the intention to use internet marketing. Data were collected using convenience sampling method from 150 Malaysians and 150 South Koreans through the use of self-reporting questionnaires. The questionnaire was prepared in two languages, English and Hangul to obtain accurate responses. Findings – The findings suggest that different factors affect in...

[1]  Fred D. Davis.  Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology , 1989, MIS Q..

[2]  Adnan Jamaludin,et al.  Intention to use digital library based on modified UTAUT model: Perspectives of malaysian postgraduate students , 2011 .

[3]  R. Bagozzi,et al.  Intentional social action in virtual communities , 2002 .

[4]  Anol Bhattacherjee,et al.  Social Support : An Investigation of Network Information Technology Based on UTAUT , 2008 .

[5]  Peter A. Todd,et al.  Understanding Information Technology Usage: A Test of Competing Models , 1995, Inf. Syst. Res..

[6]  K. Deans,et al.  E‐marketing in perspective: a three country comparison of business use of the Internet , 2002 .

[7]  Joseph S. Sherif,et al.  Effects of unsolicited e-mail on the virtual business world , 2006, Kybernetes.

[8]  Yong Seog Kim,et al.  Assessing the ripple effects of online opinion leaders with trust and distrust metrics , 2013, Expert Syst. Appl..

[9]  Fred D. Davis,et al.  User Acceptance of Computer Technology: A Comparison of Two Theoretical Models , 1989 .

[10]  I. Ajzen.  The theory of planned behavior , 1991 .

[11]  Christer Carlsson,et al.  Adoption of Mobile Devices/Services — Searching for Answers with the UTAUT , 2006, Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06).

[12]  Y. Tao,et al.  Using UTAUT to explore the behavior of 3G mobile communication users , 2007, 2007 IEEE International Conference on Industrial Engineering and Engineering Management.

[13]  S Ditto,et al.  Marketing on the Internet. , 1998, Healthcare executive.

[14]  SalvendyGavriel,et al.  Customer-centered rules for design of e-commerce Web sites , 2003 .

[15]  Terri L. Moore,et al.  Regression Analysis by Example , 2001, Technometrics.

[16]  Rolph E. Anderson,et al.  Customer loyalty in e-commerce: an exploration of its antecedents and consequences , 2002 .

[17]  Francisco Muñoz-Leiva,et al.  The determinants of satisfaction with e-banking , 2013, Ind. Manag. Data Syst..

[18]  D. Kleinbaum,et al.  Applied Regression Analysis and Other Multivariate Methods , 1978 .

[19]  Gordon B. Davis,et al.  User Acceptance of Information Technology: Toward a Unified View , 2003, MIS Q..

[20]  Dirk Thorleuchter,et al.  Predicting e-commerce company success by mining the text of its publicly-accessible website , 2012, Expert Syst. Appl..

[21]  D. M. Hutton.  Facebook Marketing: Designing Your Next Marketing Campaign , 2012 .

[22]  Rajan Varadarajan,et al.  Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years , 2009 .

[23]  Suha AlAwadhi,et al.  The Use of the UTAUT Model in the Adoption of E-Government Services in Kuwait , 2008, Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008).

[24]  Carl F. Mela,et al.  E-Customization , 2003 .

[25]  Kiseol Yang.  Determinants of US consumer mobile shopping services adoption: implications for designing mobile shopping services , 2010 .

[26]  Paul H. P. Yeow,et al.  User acceptance of Malaysian government multipurpose smartcard applications , 2009, Gov. Inf. Q..

[27]  Paul H. Schwager,et al.  SME ADOPTION OF WIRELESS LAN TECHNOLOGY: APPLYING THE UTAUT MODEL , 2003 .

[28]  Kholoud Ibrahim Al-Qeisis.  Analyzing the use of UTAUT model in explaining an online behaviour : Internet banking adoption , 2009 .

[29]  Silvana Trimi,et al.  Innovation and imitation effects' dynamics in technology adoption , 2013, Ind. Manag. Data Syst..

[30]  Gang Liu,et al.  Customer acceptance of internet banking: Integrating trust and quality with UTAUT model , 2008, 2008 IEEE International Conference on Service Operations and Logistics, and Informatics.

[31]  Raymond R. Burke.  Virtual Shopping: Breakthrough in Marketing Research , 1996 .

[32]  Saeed Samiee,et al.  The Internet and International Marketing: Is There a Fit? , 1998 .

[33]  Gavriel Salvendy,et al.  Customer-centered rules for design of e-commerce Web sites , 2003, CACM.

[34]  J. Farley,et al.  The state of interactive marketing in seven countries: Interactive marketing comes of age , 2005 .

[35]  Chang Liu,et al.  An Application of the UTAUT Model for Understanding Student Perceptions Using Course Management Software , 2007, Communications of the IIMA.

[36]  Marios Poulos,et al.  Using Online Consumer Reviews as a Source for Demographic Recommendations: A Case Study Using Online Travel Reviews , 2013, Expert Syst. Appl..

[37]  Grete Birtwistle,et al.  Retailer and consumer perceptions of online fashion retailers: Web site design issues , 2003 .

[38]  Cheol Park,et al.  A cross‐cultural comparison of Internet buying behavior: Effects of Internet usage, perceived risks, and innovativeness , 2003 .

[39]  Binshan Lin,et al.  Internet-based ICT adoption: evidence from Malaysian SMEs , 2009, Ind. Manag. Data Syst..

[40]  Weidong Zhu,et al.  An integrated theoretical model for determinants of knowledge sharing behaviours , 2012, Kybernetes.

[41]  R. Sitgreaves.  Psychometric theory (2nd ed.). , 1979 .

[42]  Siong Choy Chong,et al.  Learning organisation disciplines and internet usage: an empirical study from Malaysia , 2008 .

[43]  Brian D. Janz,et al.  Information Systems and Healthcare XVI: Physician Adoption of Electronic Medical Records: Applying the UTAUT Model in a Healthcare Context , 2007, Commun. Assoc. Inf. Syst..

[44]  G. Grisetti,et al.  Further Reading , 1984, IEEE Spectrum.

[45]  Bernadette Szajna,et al.  Empirical evaluation of the revised technology acceptance model , 1996 .

[46]  Sirkka L. Jarvenpaa,et al.  Consumer Trust in an Internet Store: A Cross-Cultural Validation , 2006, J. Comput. Mediat. Commun..

[47]  Tzu-Liang Tseng,et al.  Discovering business intelligence from online product reviews: A rule-induction framework , 2012, Expert Syst. Appl..

[48]  Matjaz Mulej,et al.  Diffusion of innovative behaviour with social responsibility , 2011, Kybernetes.

[49]  Brian Hale,et al.  Internet: the marketing challenge of the twentieth century , 1997, Internet Res..

[50]  Kholoud Al-Qeisi.  Analyzing the use of UTAUT model in explaining an online behaviour: Internet banking adoption , 2009 .

[51]  Heshan Sun,et al.  User Acceptance of Virtual Technologies , 2006 .

[52]  Jyh-Jeng Wu,et al.  Trust factors influencing virtual community members: A study of transaction communities , 2010 .

[53]  Siong Choy Chong,et al.  Internet usage in learning organisations: Malaysia's perspective , 2008 .

[54]  Naresh K. Malhotra,et al.  Marketing Research: An Applied Orientation , 1993 .