A study on advertising competition tactics in the oligopoly markets

Supposed in the oligopoly markets, we build an advertising tactics model for both decision-making simultaneous and two-stage decision-making the advertising competition, and found out the advertising tactics when the firms and profit are maximal. Furthermore, through the analysis of the results above, we explain the choice of the advertising tactics under different conditions, and analyzed the setting of the profit-maximizing market share based on these.