Exploring Vulnerabilities of Threat to E-Commerce with Popularity of Search Engine

Endeavor of this paper is to highlight the threat posed by the emerging online activities. This paper explores the possibility of information leakage indirectly through Search Engine index. It also explores the possible ways through which information over web is being misused and corrupted. Search Engine advertising, a growing online industry, has become a pray of many malpractices that want to monetize at the cost of advertisers and Search Engines. Click fraud has emerged as a big threat for the online advertisers as well as Search Engine. This paper discusses click fraud, cloaking and other threat to the online business industry. An experimental has been conducted to analyze how cloaking can be used as Spammer’s tool to misguide Search Engine and hamper its functioning which ultimately affects e-commerce.