Linking Export Memory Use to Export Performance: The Moderating Role of Export Coordination and Environmental Turbulence

Export memory is one of the strategic resources which an exporting organization can harness to develop and improve its international operations (Barney 1991, Coff 1997, Kedia and Chhokar 1986, Wang and Olsen 2002). This paper examines the export performance consequences of export memory use under different internal and environmental conditions (Ibeh 2003, Kay1993, Lawrence and Lorch 1967, Robertson and Chetty 2000, Rundh 2007) . Findings of the study show that export coordination moderates the export memory use - export performance relationship, but that competitive turbulence has a direct main effect on export performance. The paper concludes with managerial implications resulting from the study.

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