An investigation of framing and scaling as confounding variables in information outcomes: The case of technophobia

Technophobia has been an enduring problem in industrial economies over the last 20 years. Though explanatory models have been proposed to explain the prevalence of technophobia, these efforts have been diffuse, contradictory, and lacking in integration and explanatory and predictive utility. Using technophobia as the background variable, this research examines the role of scaling and framing in organizational research. It is argued that these particular issues, though endemic to research in other areas of social sciences as well, are worthy of exploration in the context of technophobia particularly in light of contradictory findings.