Continuous improvement: a case study in student relations

Examines how an iterative continuous improvement process was successfully implemented to change admissions, retention, and career guidance processes in an AACSB‐accredited school of business housed in a medium‐sized (8,500 students) state university in the south‐eastern USA. The continuous improvement process consistently produced regularly revised and prioritized student relations improvement goals, initiated programmes to satisfy their concerns, became a model for improving other processes concerning curriculum, instruction, and strategic planning, facilitated and expedited faculty participation and provided documentation necessary for AACSB reviews.