Social media integration: An opportunity for SMEs sustainability
暂无分享,去创建一个
[1] Enikő Korcsmáros,et al. Sustainable Competitiveness in the Case of SMEs—Opportunities Provided by Social Media in an International Comparison , 2022, Sustainability.
[2] Erika Kraemer-Mbula,et al. The effects of digital transformation on innovation and productivity: Firm-level evidence of South African manufacturing micro and small enterprises , 2022, Technological Forecasting and Social Change.
[3] Sulemana Bankuoru Egala,et al. Social Media Usage and SME Firms’ Sustainability: An Introspective Analysis from Ghana , 2022, Sustainability.
[4] Okeoma John-Paul Okeke,et al. An Integrated Online/Offline Social Network-Based Model for Crowdfunding Support in Developing Countries: The Case of Nigeria , 2022, Sustainability.
[5] E. Bruce,et al. Impact of social media on start-up survival: Qualitative evidence from Ghana , 2022, Journal of Management, Economics, and Industrial Organization.
[6] Asadullah Khan,et al. Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media , 2022, SAGE Open.
[7] Ismail Gölgeci,et al. Digital platform capability and organizational agility of emerging market manufacturing SMEs: The mediating role of intellectual capital and the moderating role of environmental dynamism , 2022, Technological Forecasting and Social Change.
[8] Elaine Mosconi,et al. Social media analytics, competitive intelligence, and dynamic capabilities in manufacturing SMEs , 2022, Technological Forecasting and Social Change.
[9] Prasad Siba Borah,et al. Linking social media usage and SME's sustainable performance: The role of digital leadership and innovation capabilities , 2022, Technology in Society.
[10] I. Irwansyah,et al. The role of green innovation and green supply chain management on the sustainability of the performance of SMEs , 2022, Journal of Future Sustainability.
[11] Sultan Khamis Ali Al Mashrafi,et al. Impact of Advantageous Campaigns on Customer-Brand Relationship Building Through Social Media Marketing , 2022 .
[12] Jinke Li,et al. Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm , 2021 .
[13] Radovan Bačík,et al. Social media in the context of technology acceptance model , 2021, Entrepreneurship and Sustainability Issues.
[14] Z. Zhang,et al. Social media and the new product development during COVID-19: An integrated model for SMEs , 2021 .
[15] S. Loureiro,et al. Masstige strategies on social media: The influence on sentiments and attitude toward the brand , 2021, International Journal of Consumer Studies.
[16] M. Alkhateeb,et al. Social Media Adoption and its Impact on SMEs Performance A Case Study of Palestine , 2021, Studies of Applied Economics.
[17] Hart O. Awa,et al. Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology , 2021, SAGE Open.
[18] Farooq Anwar,et al. A mediated model on the adoption of social media and SMEs’ performance in developing countries , 2021 .
[19] T. Huynh,et al. FinTech, SME efficiency and national culture: Evidence from OECD countries , 2021 .
[20] Marc Dressler,et al. A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation , 2021, Sustainability.
[21] John K. Amoah,et al. Social Media as a Promotional Tool Towards SME’s Development: Evidence from the Financial Industry in a Developing Economy , 2021 .
[22] John A. Narcum,et al. Social media marketing gains importance after Covid-19 , 2021, Cogent Business & Management.
[23] M. Meadows,et al. Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context , 2021 .
[24] A. Hidayati,et al. ROLE OF SOCIAL MEDIA IN MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) PRODUCT DURING COVID 19 PANDEMIC , 2020 .
[25] H. El-Gohary,et al. Social Media Adoption and Financial Sustainability: Learned Lessons from Developing Countries , 2020, Sustainability.
[26] M. Effendi,et al. Social Media Adoption in SMEs Impacted by COVID-19: The TOE Model , 2020 .
[27] D. A. Wahab,et al. Influence of Social Media Usage on the Green Product Innovation of Manufacturing Firms through Environmental Collaboration , 2020, Sustainability.
[28] P. Scarf,et al. On the relationship between financial performance and position of businesses in supply chain networks , 2020, International Journal of Production Economics.
[29] Datis Khajeheian,et al. Investigating the Role of Customer Co-Creation Behavior on Social Media Platforms in Rendering Innovative Services , 2020 .
[30] Salma S. Abed. Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs , 2020, Int. J. Inf. Manag..
[31] Leonidas C. Leonidou,et al. Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda , 2020, Journal of the Academy of Marketing Science.
[32] Barry J. Babin,et al. Customer engagement in social media: a framework and meta-analysis , 2020, Journal of the Academy of Marketing Science.
[33] L. Jespersen,et al. Microbial Safety of Milk Production and Fermented Dairy Products in Africa , 2020, Microorganisms.
[34] A. O'Cass,et al. Strengthening B2B brands by signalling environmental sustainability and managing customer relationships , 2020 .
[35] Jamal Abdul Nasir Ansari,et al. Exploring the role of social media in collaborative learning the new domain of learning , 2020, Smart Learning Environments.
[36] Arpan Kumar Kar,et al. User engagement for mobile payment service providers – introducing the social media engagement model , 2020 .
[37] Antonio Ghezzi,et al. Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches , 2020, Journal of Business Research.
[38] A. Acquisti,et al. An Experiment in Hiring Discrimination via Online Social Networks , 2020, Manag. Sci..
[39] Ladislao Salmerón,et al. Using eye-movement modelling examples to improve critical reading of multiple webpages on a conflicting topic , 2020, J. Comput. Assist. Learn..
[40] Jose Benitez,et al. How corporate social responsibility activities influence employer reputation: The role of social media capability , 2020, Decis. Support Syst..
[41] B. Othman,et al. Social media experience, attitude and behavioral intention towards umrah package among generation X and Y , 2020 .
[42] Fekry Olayah. Integration of Social Media Platform in Their Customer Relationship Management Process (CRMP) and Its Impact on Performance of SMEs , 2019 .
[43] Florin Sabin Foltean,et al. Customer relationship management capabilities and social media technology use: Consequences on firm performance , 2019, Journal of Business Research.
[44] N. Gusmerotti,et al. Drivers and approaches to the circular economy in manufacturing firms , 2019, Journal of Cleaner Production.
[45] Muhammad Ahsan Ali Raza,et al. The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Firms’ Operating in Multan, Pakistan , 2019, Sustainability.
[46] Anastasia R. Njiku,et al. Determinants of Financial Sustainability of Small Scale Sunflower Oil Processing Firms in Tanzania , 2019, International Journal of Business and Economics Research.
[47] Sadaf Ehsan,et al. Linking Sustainability-Oriented Marketing to Social Media and Web Atmospheric Cues , 2019, Sustainability.
[48] Eitan Muller,et al. The effect of social networks structure on innovation performance: A review and directions for research , 2019, International Journal of Research in Marketing.
[49] A. Jibril,et al. The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community , 2019, Cogent Business & Management.
[50] Mohammad Nazir Ahmad,et al. Social media for knowledge-sharing: A systematic literature review , 2018, Telematics Informatics.
[51] Mahendrawathi Er,et al. The Impact of Social Media Usage on the Sales Process in Small and Medium Enterprises (SMEs): A Systematic Literature Review , 2019, Procedia Computer Science.
[52] Nripendra P. Rana,et al. Exploring barriers of m-commerce adoption in SMEs in the UK: Developing a framework using ISM , 2019, Int. J. Inf. Manag..
[53] Colin C. J. Cheng,et al. How to enhance SMEs customer involvement using social media: The role of Social CRM , 2018, International Small Business Journal: Researching Entrepreneurship.
[54] G. Soutar,et al. Linking social media to customer relationship management (CRM): a qualitative study on SMEs , 2018 .
[55] Ned Kock,et al. Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods , 2018, Inf. Syst. J..
[56] Ainin Sulaiman,et al. Understanding the impact of social media usage among organizations , 2017, Inf. Manag..
[57] María-del-Carmen Alarcón-del-Amo,et al. Examining the impact of managerial involvement with social media on exporting firm performance , 2017 .
[58] N. Ali,et al. Employing social media websites and its role in determining the targeted audience for marketing within cloth manufacturing sector in Jordan , 2017 .
[59] Sonja Gensler,et al. Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition , 2017 .
[60] Tove Brink,et al. B2B SME Management of Antecedents to the Application of Social Media , 2017 .
[61] K. Malik,et al. Use of Social Media Applications for Supporting New Product Development Processes in Multinational Corporations , 2017 .
[62] Colleen M. Harmeling,et al. Toward a theory of customer engagement marketing , 2017 .
[63] Shuili Du,et al. Sustainability, Social Media Driven Open Innovation, and New Product Development Performance* , 2016 .
[64] T. Cheng,et al. The impact of firms’ social media initiatives on operational efficiency and innovativeness , 2016 .
[65] David J. Pauleen,et al. How social media applications affect B2B communication and improve business performance in SMEs , 2016 .
[66] Margaret L. Sheng,et al. Knowledge sharing and firm performance: the role of social networking site and innovation capability , 2016, Technol. Anal. Strateg. Manag..
[67] T. S. Cooner,et al. International Collaborative Learning Using Social Media to Learn about Social Work Ethics and Social Media , 2016 .
[68] Marlous Agterberg,et al. Knowledge Sharing on Enterprise Social Media: Practices to Cope With Institutional Complexity , 2016, J. Comput. Mediat. Commun..
[69] Ali Uyar,et al. An Investigation Into Social Media Usage of Publicly Traded Companies , 2015 .
[70] Ginger Killian,et al. A marketing communications approach for the digital era: Managerial guidelines for social media integration , 2015 .
[71] Francisco Javier Lloréns Montes,et al. How do small firms learn to develop a social media competence? , 2015, Int. J. Inf. Manag..
[72] Baskin Yenicioglu,et al. Participatory New Product Development–A Framework for Deliberately Collaborative and Continuous Innovation Design , 2015 .
[73] Mostafa Al-Emran,et al. Hierarchical Reinforcement Learning: A Survey , 2015 .
[74] Eric W. T. Ngai,et al. Social media research: Theories, constructs, and conceptual frameworks , 2015, Int. J. Inf. Manag..
[75] Ainin Sulaiman,et al. Social media usage and organizational performance: Reflections of Malaysian social media managers , 2015, Telematics Informatics.
[76] W. Quaye,et al. Characteristics of micro, small and medium enterprises in Ghana: gender and implications for economic growth , 2015 .
[77] Ibrahim S. Karakadilar,et al. Exploring the Role of Social Media for SMEs: As a New Marketing Strategy Tool for the Firm Performance Perspective , 2014 .
[78] Noor Fzlinda Fabeil,et al. Factors Influencing SMEs Adoption of Social Media Marketing , 2014 .
[79] Koen Pauwels,et al. Social Media Metrics — A Framework and Guidelines for Managing Social Media , 2013 .
[80] Marc J. Schniederjans,et al. Enhancing financial performance with social media: An impression management perspective , 2013, Decis. Support Syst..
[81] C. Baird,et al. From social media to social customer relationship management , 2013, IEEE Engineering Management Review.
[82] Dhruv Grewal,et al. Understanding social media effects across seller, retailer, and consumer interactions , 2013, Journal of the Academy of Marketing Science.
[83] M. Sarvary,et al. Network Effects and Personal Influences: The Diffusion of an Online Social Network , 2011 .
[84] Michael L. Kasavana,et al. Online social networking: redefining the human web , 2010 .
[85] A. Kaplan,et al. Users of the world, unite! The challenges and opportunities of Social Media , 2010 .
[86] David J. Faulds,et al. Social media: The new hybrid element of the promotion mix , 2009 .
[87] Harikesh S. Nair,et al. Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders , 2008 .
[88] Constance Elise Porter,et al. Cultivating Trust and Harvesting Value in Virtual Communities , 2008, Manag. Sci..
[89] Eileen Fisher,et al. Industrial clusters and SME promotion in developing countries /Eileen Fisher and Rebecca Reuber , 2001 .