Approaching Information Architecture for a Market Intelligence System Based on Emerging Technologies

It was observed, in these last years, the consolidation of the market intelligence (MI) concept as a source of competitive results in several strategic ways, impacting decision-making and entrepreneurship. This article intends to explore the conceptualization of the MI process, observing specially its application in Healthcare sector under the emergence of new technologies. Approaching the healthcare market, a framework for an intelligence system for marketing decisions was discussed and it is now evaluated with the contribution of information architecture and new technologies concepts. The review formerly produced is updated regarding the focus of the MI system under the influences and potentialities for emerging technologies application, through a lemma of “digital transformation” (DT), validating and expanding market intelligence background towards new dynamism and application in Healthcare contexts.

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