Correlation, conflict, and choice.

We examined the degree to which individuals adapt their decision processes to the degree of interattribute correlation and conflict characterizing a decision problem. On the basis of an effort-accuracy framework for adaptive decision making, we predicted that the more negatively correlated the attribute structure, the more people will use strategies that process much of the relevant information and make trade-offs. A computer simulation study supported these predictions, and two experiments using process-tracing techniques to monitor information acquisition indicated that individuals did indeed respond to interattribute correlation by shifting their processing strategies in ways that are adaptive according to the effort-accuracy framework

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