Questions about network dynamics: Characteristics, structures, and interactions

Abstract Recently, researchers have raised fundamental, yet essential, questions regarding networks as they relate to marketing and business relationships. By raising and examining such questions, with examples from recent developments in the UK construction industry, the authors demonstrate a number of paradoxes intrinsic to the nature of business networks for practitioners. In an attempt to continue this analysis of networks and the conundrums they present to managers and their companies, this research raises further questions about networks. The questions address yet unanswered issues regarding network characteristics, interactions, structures and their associated dynamics. The speculation regarding these questions leads the reader further into the realm of managing within networks and the concomitant realization of markets as networks.

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