Evolution of Medical Informatics in the Pharmaceutical Industry in India

Introduction Medical informatics (MI) strengthens medico marketing with strategic scientific inputs and has established a niche for itself in the pharmaceutical and healthcare industry. In the pharmaceutical industry, MI focuses on the optimal use of drug information for problem solving, and decision making with safe and ethical scientific promotion (Sarbadhikari, 2005). Though MI is a segregated and distinguished department in the pharmaceutical industry in the West, however, it is still in its infancy in India. This article focuses on the evolving role of MI within their organizations, the interactions of MI with other departments, and key challenges faced by medical informatics professionals (MIPs).