Personalized Digital Television

This chapter presents the recommendation techniques applied in Personal Program Guide (PPG). This is a system generating personalized Electronic Program Guides for Digital TV. The PPGmanages a user model that stores the estimates of the individual user’s preferences for TV program categories. This model results from the integration of di¡erent preference acquisitionmodules that handle explicit user preferences, stereotypical information about TV viewers, and information about the user’s viewing behavior. The observation of the individual viewing behavior is particularly easy because the PPG runs on the set-top box and is deeply integrated with the TV playing and the video recording services o¡ered by that type of device.

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