Digital and Traditional Tools for Communicating Corporate Social Responsibility: A Literature Review

This paper reviews the literature to understand the current state of Corporate Social Responsibility CSR communication. The authors analyze not only the importance of CSR communication for businesses but also review the literature that deals with both digital and traditional tools adopted for CSR communication. This is followed by a discussion on how today's businesses are more aware of the importance of communicating CSR to their stakeholders. Furthermore, the literature review attempts to investigate how businesses are implementing both digital and traditional tools in a complementary way for their CSR communication strategy.

[1]  Jose Luis Beltran Guerrero,et al.  ISO 9000 quality system certification and its impact on product and process innovation performance , 2014 .

[2]  Gianpaolo Tomaselli,et al.  THE ROLE OF INTERACTIVE TECHNOLOGIES FOR CSR COMMUNICATION , 2014 .

[3]  Barry J. Babin,et al.  Codes of ethics, corporate philanthropy, and employee responses , 2014 .

[4]  Wai Ming To,et al.  Diffusion of ISO 14001 environmental management system: global, regional and country-level analyses , 2014, Journal of Cleaner Production.

[5]  Michael Etter,et al.  Reasons for low levels of interactivity: (Non-) interactive CSR communication in twitter , 2013 .

[6]  C. Baird,et al.  From social media to social customer relationship management , 2013, IEEE Engineering Management Review.

[7]  F. Darus,et al.  CSR Web Reporting: The Influence of Ownership Structure and Mimetic Isomorphism , 2013 .

[8]  L. Dagilienė.  The Influence of Corporate Social Reporting to Company's Value in a Developing Economy , 2013 .

[9]  Françoise Quairel,et al.  Global reporting initiative (GRI) , 2013 .

[10]  Ram Kesavan,et al.  Word of Mouse: CSR Communication and the Social Media , 2013 .

[11]  Ati Harmoni.  Official Website as a Means of Stakeholder Dialogue on Corporate Social Responsibility , 2012 .

[12]  Sumit Lodhia,et al.  Web based social and environmental communication in the Australian minerals industry: an application of media richness framework , 2012 .

[13]  Donald V. Moser,et al.  A Broader Perspective on Corporate Social Responsibility Research in Accounting , 2012 .

[14]  Jucan Cornel Nicolae,et al.  The ICT Implication on CSR in the Tourism of Emerging Markets , 2012 .

[15]  J. Pritchard.  Codes of Ethics , 2012 .

[16]  P. Popoli.  Linking CSR strategy and brand image , 2011 .

[17]  Paul Capriotti,et al.  Communicating Corporate Social Responsibility through the Internet and Social Media , 2011 .

[18]  D. Shepherd,et al.  Inductive Top-Down Theorizing: A Source of New Theories of Organization , 2011 .

[19]  Pozniak,et al.  Corporate Social Responsibility： Internet as Communication Tool Towards Stakeholders , 2011 .

[20]  Jasmin Godemann,et al.  Internet-supported sustainability reporting: developments in Germany , 2010 .

[21]  Isuru Fernando,et al.  Community creation by means of a social media paradigm , 2010 .

[22]  S. Arvidsson,et al.  Communication of Corporate Social Responsibility: A Study of the Views of Management Teams in Large Companies , 2010 .

[23]  Christian Fieseler,et al.  Corporate Social Responsibility in the Blogosphere , 2010 .

[24]  Dong-Jin Lee,et al.  Ethics institutionalization, quality of work life, and employee job-related outcomes: A survey of human resource managers in Thailand , 2010 .

[25]  S. Gray,et al.  Family ownership, board independence and voluntary disclosure: Evidence from Hong Kong , 2010 .

[26]  Torbjörn Tagesson,et al.  What Explains the Extent and Content of Social and Environmental Disclosures on Corporate Websites: A Study of Social and Environmental Reporting in Swedish Listed Corporations , 2009 .

[27]  Rujirutana Mandhachitara,et al.  Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking , 2009 .

[28]  Jillian R. Phillips,et al.  Media richness, user trust, and perceptions of corporate social responsibility: An experimental investigation of visual web site disclosures , 2009 .

[29]  David J. Faulds,et al.  Social media: The new hybrid element of the promotion mix , 2009 .

[30]  Manuel Pedro Rodríguez Bolívar,et al.  Evaluating Corporate Environmental Reporting on the Internet: The Utility and Resource Industries in Spain , 2009 .

[31]  A. Bhattacharyya.  Compliance with Global Reporting Initiative's (GRI) social and environmental disclosures guidelines by Australian organisations , 2009 .

[32]  A. Habisch,et al.  Values that create value: socially responsible business practices in SMEs – empirical evidence from German companies , 2009 .

[33]  Rafael Lucian,et al.  CSR Information Disclosure on the Web: A Context-Based Approach Analysing the Influence of Country of Origin and Industry Sector , 2008 .

[34]  Alessandra Zamparini,et al.  Communicating CSR: practices among Switzerland's top 300 companies , 2008 .

[35]  Michaela A. Balzarova,et al.  ISO 26000 and supply chains--On the diffusion of the social responsibility standard , 2008 .

[36]  K. Wang,et al.  Determinants and consequences of voluntary disclosure in an emerging market: Evidence from China , 2008 .

[37]  Ans Kolk,et al.  Sustainability, Accountability and Corporate Governance: Exploring Multinationals' Reporting Practices , 2008 .

[38]  Vidhi A. Chaudhri,et al.  Communicating Corporate Social Responsibility on the Internet , 2007 .

[39]  F. di Donato,et al.  Corporate Social Responsibility and Firms Performance - An Analysis on Italian Listed Companies , 2007 .

[40]  Robert S. Rubin,et al.  The Communication of Corporate Social Responsibility: United States and European Union Multinational Corporations , 2007 .

[41]  M. Firth,et al.  Ownership, two-tier board structure, and the informativeness of earnings - Evidence from China , 2007 .

[42]  Á. Moreno,et al.  Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites , 2007 .

[43]  Anne Ellerup Nielsen,et al.  Reporting CSR – what and how to say it? , 2007 .

[44]  Shruti Gupta,et al.  A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study , 2007 .

[45]  Cecilia Mark-Herbert,et al.  Communicating Corporate Social Responsibility – Brand management , 2007 .

[46]  Christine Coupland,et al.  Corporate social and environmental responsibility in web-based reports: Currency in the banking sector? , 2006 .

[47]  M. Morsing,et al.  Corporate Social Responsibility Communication: Stakeholder Information, Response and Involvement Strategies , 2006 .

[48]  Carol A. Adams,et al.  Accessibility and functionality of the corporate web site: implications for sustainability reporting , 2006 .

[49]  Lúcia Lima Rodrigues,et al.  Communication of corporate social responsibility by Portuguese banks: A legitimacy theory perspective , 2006 .

[50]  Bart Brüggenwirth.  The CSR Brand Positioning Grid , 2006 .

[51]  C. Coupland.  Corporate Social Responsibility as Argument on the Web , 2005 .

[52]  Antoaneta P. Petkova,et al.  Being good or being known: An empirical examination of the dimensions, antecedents, and consequences of organizational reputation , 2005 .

[53]  Jenny Dawkins,et al.  Corporate responsibility: The communication challenge , 2005 .

[54]  R. Shamir,et al.  Mind the Gap: The Commodification of Corporate Social Responsibility , 2005 .

[55]  Stewart Jones,et al.  A Survey of Sustainability Reporting Practices of Australian Reporting Entities , 2005 .

[56]  N. Mcgaw,et al.  The Value of Corporate Values , 2005 .

[57]  Ralf Isenmann,et al.  Internet-based sustainability reporting , 2004 .

[58]  S. Posner,et al.  Three strategies for integrating CSR with brand marketing , 2004 .

[59]  Julia Walton,et al.  Environmental reporting within the forest and paper industry , 2003 .

[60]  Tim Barnett,et al.  Ethics Code Awareness, Perceived Ethical Values, and Organizational Commitment , 2003 .

[61]  N. Middlemiss.  Authentic not cosmetic: CSR as brand enhancement , 2003 .

[62]  Stakeholder communication and the Internet in UK electricity companies , 2003 .

[63]  Maud Tixier.  Soft vs. hard approach in communicating on corporate social responsibility , 2003 .

[64]  A. B. Antal,et al.  Corporate Social Reporting Revisited , 2002 .

[65]  Bengt Jacobsson,et al.  The Contemporary Expansion of Standardization , 2002 .

[66]  Ralf Isenmann,et al.  Internet use for corporate environmental reporting: current challenges—technical benefits—practical guidance , 2002 .

[67]  S. Prakash Sethi,et al.  Standards for Corporate Conduct in the International Arena: Challenges and Opportunities for Multinational Corporations , 2002 .

[68]  Lorenzo Sacconi,et al.  Impresa non profit: efficienza, ideologia e codice etico , 2002 .

[69]  G. Lantos.  The boundaries of strategic corporate social responsibility , 2001 .

[70]  Frank Birkin,et al.  Some evidence on executives' views of corporate social responsibility , 2001 .

[71]  Ralf Isenmann,et al.  CUSTOMIZED CORPORATE ENVIRONMENTAL REPORTING BY INTERNET-BASED PUSH AND PULL TECHNOLOGIES , 2001 .

[72]  John Elkington,et al.  The end of the corporate environmental report? Or the advent of cybernetic sustainability reporting and communication , 2001 .

[73]  Reginald Hooghiemstra.  Corporate Communication and Impression Management – New Perspectives Why Companies Engage in Corporate Social Reporting , 2000 .

[74]  Greg Leichty,et al.  Corporate World Wide Web Pages: Serving the News Media and Other Publics , 1999 .

[75]  Hussein A. Warsame,et al.  Managing Public Impressions: Environmental Disclosures in Annual Reports , 1998 .