论文信息 - Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding - 字舞流文

Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding

Frank J. Mulhern | H. Breiter | K. Raman | D. Schultz | Laura Chamberlain | B. Calder | A. Blood | M. Block | N. Lee | V. Viswanathan | Daniel B. Stern | S. Livengood | F. Mulhern | F. Zhang | Vijay Viswanathan