On Creative Ideas in Graphic Advertisements of the Creative Industry

Advertisements are the core component of the creative industry.Outstanding graphic advertisements should contain unique creative ideas which are strategic,original,relevant,shocking,artistic,humane and implementable,or it can not convey the exact information,promote sales or optimize the brand.Although traditional philosophy said "the top masters are always emphasizing the abstract thing like theory,concepts,changes,development,while the low-grades emphasizing the opposites," the author agrees more with Shi Tao who had said that "We should not be restricted to certain rules when drawing but use every creative methods and ideas in practice " and applies it into graphic advertisement designing.Thus,it raises a higher requirement on advertisers’ basic quality.