Generation Y’s Ethical Ideology and Its Potential Workplace Implications

Generation Y is a cohort of the population larger than the baby boom generation. Consisting of approximately 80 million people born between 1981 and 2000, Generation Y is the most recent cohort to enter the workforce. Workplaces are being redefined and organizations are being pressed to adapt as this new wave of workers is infused into business environments. One critical aspect of this phenomenon not receiving sufficient research attention is the impact of Gen Y ethical beliefs and ethical conduct in workplace contexts. It is widely accepted that distinct generational experiences shape ethical ideologies and ethical ideologies in turn affect the way people function in the workplace. Thus, Gen Y’s unique cohort experiences are likely to shape their ethical ideologies and consequent workplace judgments and actions. In this article, we examine Gen Y’s ethical ideology and study its impact on workplace functioning regarding leadership style, teamwork, and judgments about ethical violations. Our analyses indicate that Gen Y’ers tend toward situationalism (high idealism and high relativism), and their socially connected orientation produces more lenient judgments of collaborative vs. unilateral ethical violations. However, Gen Y’ers do exhibit individual variation. Relativist Gen Y’ers are more tolerant of ethical violations, whereas, Gen Y Idealists are less tolerant of ethical violations. High Idealists also show stronger teamwork and leadership characteristics. In addition, Gen Y’ers possessing servant leader traits exhibit incrementally better teamwork, and greater perceived unacceptability of ethical violations. We conclude by discussing implications of these findings for managing ethical climates and conduct.

[1]  Kenneth J. Smith,et al.  A structural modeling investigation of the influence of demographic and attitudinal factors and in-class deterrents on cheating behavior among accounting majors , 2002 .

[2]  Daniel G. Arce M.,et al.  Working Well with Others: The Evolution of Teamwork and Ethics , 2005 .

[3]  Patricia A. Curtin,et al.  Millennials’ Approaches to Ethical Decision Making: A Survey of Young Public Relations Agency Employees , 2011 .

[4]  W. Rodgers,et al.  Cultural and Ethical Effects on Managerial Decisions: Examined in a Throughput Model , 2001 .

[5]  R. Oliver,et al.  An Empirical Test of the Consequences of Behavior-and Outcome-Based Sales Control Systems , 1994 .

[6]  James R. Davis,et al.  Perceptions of Dishonesty among Two-year College Students: Academic versus Business Situations , 2004 .

[7]  A. Stone,et al.  A review of servant leadership attributes: developing a practical model , 2002 .

[8]  D. Dierendonck,et al.  Servant Leadership: A Review and Synthesis , 2011 .

[9]  S. Colwell,et al.  Erratum to: A New Scale to Measure Executive Servant Leadership: Development, Analysis, and Implications for Research , 2011 .

[10]  Michael R. Luthy,et al.  In the Beginning: Ethical Perspectives of Business and Non-Business College Freshmen , 2009 .

[11]  Alan J. Dubinsky,et al.  Consumers' moral philosophies: identifying the idealist and the relativist , 2005 .

[12]  D. Forsyth Judging the morality of business practices: The influence of personal moral philosophies , 1992 .

[13]  Tim Barnett,et al.  Ethical ideology and ethical judgment regarding ethical issues in business , 1994 .

[14]  Mark W. Johnston,et al.  Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics , 2007 .

[15]  Liora Pedhazur Schmelkin,et al.  A Multidimensional Scaling of College Students' Perceptions of Academic Dishonesty , 2008 .

[16]  Richard A. Bernardi,et al.  Examining the Decision Process of Students' Cheating Behavior: An Empirical Study , 2004 .

[17]  Christine A. Henle,et al.  The Role of Ethical Ideology in Workplace Deviance , 2005 .

[18]  G. Powell,et al.  Observers’ Reactions to Social-Sexual Behavior at Work: An Ethical Decision Making Perspective , 1999 .

[19]  Brent Smith Who Shall Lead Us? How Cultural Values and Ethical Ideologies Guide Young Marketers’ Evaluations of the Transformational Manager–Leader , 2011 .

[20]  R. Erffmeyer,et al.  An Empirical Investigation of Japanese Consumer Ethics , 1999 .

[21]  B. R. Schlenker,et al.  On the ethics of psychological research. , 1977, Journal of experimental social psychology.

[22]  Senyo Adjibolosoo,et al.  The Human Factor in Shaping the Course of History and Development , 2000 .

[23]  Bob S. Brown The Academic Ethics of Graduate Business Students: A Survey , 1995 .

[24]  Gene Brown,et al.  Personal Moral Philosophies and the Moral Judgments of Salespeople , 2013 .

[25]  David J. Henderson,et al.  Servant leadership: Development of a multidimensional measure and multi-level assessment ☆ , 2008 .

[26]  Yungwook Kim,et al.  Ethical standards appear to change with age and ideology: a survey of practitioners , 2003 .

[27]  Bruce Tulgan Trends point to a dramatic generational shift in the future workforce , 2004 .

[28]  James A. Roberts,et al.  Examining the Impact of Servant Leadership on Salesperson’s Turnover Intention , 2009 .

[29]  N. Howe Millennials Go to College , 2003 .

[30]  Kenneth L. Kraft,et al.  The perceived importance of ethics and social responsibility on organizational effectiveness: A survey of marketers , 1995 .

[31]  Mark G Ehrhart,et al.  Leadership and Procedural Justice Climate as Antecedents of Unit-Level Organizational Citizenship Behavior. , 2004 .

[32]  Mohammed Y. A. Rawwas,et al.  Do Consumers’ Ethical Beliefs Vary with Age? A Substantiation of Kohlberg’s Typology in Marketing , 1998 .

[33]  B. Winston,et al.  A factor analysis of Page and Wong’s servant leadership instrument , 2003 .

[34]  J. Hair Multivariate data analysis , 1972 .

[35]  D. Forsyth A taxonomy of ethical ideologies. , 1980 .

[36]  N. Howe,et al.  Generations: The History of America's Future, 1584 to 2069 , 1991 .

[37]  Jean M. Twenge,et al.  Mapping the scale of the narcissism epidemic: Increases in narcissism 2002–2007 within ethnic groups , 2008 .

[38]  J. Twenge,et al.  Birth Cohort Increases in Narcissistic Personality Traits Among American College Students, 1982–2009 , 2010 .

[39]  D. Forsyth,et al.  Idealism, Relativism, and the Ethic of Caring , 1988 .

[40]  V. Mitchell,et al.  Generation Y Attitudes Towards E-ethics and Internet-related Misbehaviours , 2004 .

[41]  J. Reardon,et al.  The Effect of Culture on the Academic Honesty of Marketing and Business Students , 2010 .

[42]  Larry C. Spears,et al.  Servant leadership: A journey into the nature of legitimate power and greatness, 25th anniversary ed. , 2002 .

[43]  Robert Dahlstrom,et al.  Moral Philosophy, Ethical Evaluations, and Sales Manager Hiring Intentions , 2003 .

[44]  O. Ferrell,et al.  Ethical Behavior in Retail Settings: Is There a Generation Gap? , 1997 .

[45]  Ziad Swaidan,et al.  Consumer ethics: moral ideologies and ethical beliefs of a micro-culture in the US , 2004 .

[46]  Kathleen Patterson,et al.  Servant leadership: A theoretical model , 2003 .

[47]  Bob S. Brown,et al.  Identifying The Salient Dimensions Of Student Cheating And Their Key Determinants In A Private University , 2011 .

[48]  J. Lumpkin,et al.  Consumer ethics: An investigation of the ethical beliefs of elderly consumers , 1991 .

[49]  S. Vitell,et al.  Marketing norms: The influence of personal moral philosophies and organizational ethical culture , 1993 .