论文信息 - An Empirical Research of SMC Models and Their Application to CRM

An Empirical Research of SMC Models and Their Application to CRM

SMC models are a group of models to forecast customer's buying behaviors provided in 1987. If SMC models are proved to be true, they are very valuable to design analytical CRM (customer relationship management) systems. Choosing IT distribution market industry as background, an empirical research is done in this paper. We selected 331 customers to test SMC models. The conclusion is that SMC models do work in IT distribution market industry. They have a relative high prediction precision. The application of SMC models in CRM and the revising advice for SMC is also put forward

Jiayin Qi | Huaying Shu | Huaizu Li

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